Inpatient Innovation

This past week was South by South West (SXSW) in Austin.  During the event there was a challenge by the University of Texas Dell Medical School to come up with innovative ideas to transform healthcare.  There are some amazing ideas and you can read about them more on twitter #healthhive or @dellmedschool.  I wasn’t at SXSW, but the challenge started my creative brain working.   Here is one idea worth considering.

Increase engagement for hospital INPATIENTS!  There is lots of talk about opening outpatient medical records so patients have access to their care plans.  This is a good idea.  Unfortunately, it has been side-tracked and slow to develop because of barriers.  First, outpatients are busy.  We have work, kids, church, and other social obligations to take care of.  All of that adds up to less time to decipher an outpatient record, or figure out access.  Second, outpatient records are technically complex.  You’re combining multiple sources from geographically disperse areas and different platforms.

Now think about these problems in an inpatient context.  Most patients and their families have a massive amount of unused time in their hospital rooms.  We’ve improved patients’ satisfaction by giving them restaurant style menus and on demand TV.  We haven’t capitalized on the opportunity to use this time to get them involved in their care.  Let’s give patients tablets with their medical records, copies of radiology reports, lab results, and lists of their medications.  Sure, most people will not have the medical literacy to understand every detail, but isn’t that what we’re trying to improve?  This is our opportunity to get patients interested in increasing their medical literacy.  In addition to technical resources, we have disease educators on staff who can reinforce information or answer questions regarding the data patients are reading.  We have a captive audience, let’s teach them.  Let’s encourage them to ask questions while they are in our care.

Today, if you order an item on Amazon here is what happens.  Instantly you receive an order confirmation.  Followed shortly by a status e-mail through which you can track the package through the system.  The application will update you every step of the way through delivery confirmation at your doorstep.  Why can’t the same happen in the hospital setting?

During consultation with the provider a patient asks for “something for pain”.  The provider verbally agrees to write the order.  As soon as the order is written the patient receives a notification.  Now the patient has an expectation of what they will receive as well as a chance to confirm this is what they agreed on.   Additionally, it provides the patient with confirmation that they are being cared for even when a provider is not in the room.  Next, the patient will receive a notification that the order has been received by the pharmacy and is processing, processed, and ready for delivery.  All of these can be paired with expected transaction times.  Finally, when the nurse receives the medication to the floor or removes it from a medication cabinet, the patient is notified that the medication will be to them shortly.

If one thinks about the primary causes of medication errors, we can see that many of them have just been mitigated by making the patient an active participant.  All accomplished simply by providing the patient more education and awareness.

Of course there are hundreds of opportunities to increase patient visibility.  What’s the wait time to get to MRI?  Why is my nurse not answering the call button? Is she in a different room?  When is my provider planning on seeing me today?  When do I need to order lunch?  When will lunch be to my room?

Sure the white board in each patient’s room is nice, but we have much better technologies we can provide the patient to fully engage in their care.  These technologies are accessible today and the barriers which persist on the outpatient side are reduced with in house care.  If we can review, purchase, and track pillows from Amazon, we can do the same with healthcare.

What the comet landing teaches us about life

I’m sure at this point you are all aware of the historic moment in space last week. With the European space agency (esa) landing a robot on a comet, we reached another significant milestone for human innovation and determination. The mission was incredibly complex and required extreme accuracy. The best analogy I’ve heard is that this mission was similar to throwing a baseball around the earth 193 times and hitting the strike zone.

It was a mission that took ten years. Ten years. And that was from launch. There was undoubtedly years of planning ahead of that. So someone, somewhere, started a project 20 years ago to land on a comet. Think about that level of dedication. Do you have a singular goal for 20 years from now? Are you willing to plan it for the next 10 years before even beginning the execution phase?

Some goals are great for the start now attitude. If you want to lose weight, start now. Find financial stability? Start now.

Some are bigger. Do you want to have the next Amazon or Facebook or Tesla? Maybe some planning is in order. I’m not saying waiting ten years is required, but do you have the patience if it takes that long? And what if, once you start, it takes ten more years?

Don’t get me wrong, I’m a wildly impatient person at times. I love quick results and get frustrated without them, but some really great payoffs, life changing payoffs, only come after time.

Point 1 – Great change and great accomplishments can take time and patience. Sometimes patience before you can even get started.

Now are you ready for the really bothersome part? Philae, the lander, worked for less than 3 days after landing. Don’t get me wrong, this is a huge success. The landing itself was beyond comprehension, and we received some great data from Philae to review. What’s bothersome is that 20 years after a dream, the actual mission was less than a long weekend. I can’t imagine the void left in the people working on that mission. They have chased it for so long that the elation when the device landed must have been overwhelming. Now that Philae is asleep, and the euphoria is ebbing they must be psychologically drained. We experience that after our team wins the Superbowl. I remember feeling that drain after my eldest son was born.

It was a moment I spent months preparing for, and was one of the most special moments in my life. I had failed to prepare for the idea that while the moment would be special, it would be a lifetime of work after that moment that would actually make the difference.

Point 2 – If you focus on one moment as your goal, prepare for a letdown when you get there.

Similar to ESA, who will now pour over the data from Philae for years, the mission isn’t really over once you hit that goal.

For those who haven’t kept up with what I’m working on lately, my wife and I have helped to launch a plant of Church Unlimited in San Antonio.  More info can be found here or like our Facebook page. My wife and I have invested in creating a campus in San Antonio for over a year. We planned for months, and I can guarantee that it has been in the heart and mind of Pastor Bil Cornelius for much much longer.

We had our first meeting just over a month ago, and 250 people joined us to launch this new campus. It was a huge milestone, and it would have been easy to be let down once that marker was reached. Just like with the lander or raising my oldest child, some of the most important work happens after you reach the goal.

Point 3 – A goal takes maintenance and work, even after you reach it.

And

Point 4 – Embrace the mission after the goal, so you don’t get letdown by reaching the goal.

For those who are building their dreams I hope this helps to plan what will happen in the future. You are unlimited by what you can achieve.

thank you to my pharmacy techs

 

IMAG0248

 

 

 

 

 

For those who don’t know, October is American Pharmacists Month.  While I am happy to take this opportunity to pat myself on the back for being an awesome pharmacist, I’d be remiss if I didn’t spend some time talking about the fantastic pharmacy technicians I have worked with.  In fact, I should have done this sooner.  Navy pharmacy technicians are the finest in the world, and I would say that I have worked with some of the best of the best.  The photo above was shot just last week at an awards ceremony where one of my previous pharmacy technicians was recognized as the top senior technician in the Navy.  Mr Vogel came to me as a new technician straight out of school.  Now with a number of duty stations and advancements behind him he is recognized as the best in the Navy.

Mr Vogel (now HM1 Vogel, but then HN Vogel) is just one example of the high quality medical experts I’ve had the pleasure of working with.  I won’t list them all out for their privacy, but you know who you are.  My technicians from Corpus Christi (my first duty station) who helped me to grow as a leader and helped me learn the Navy system and those in Rota who performed well beyond their experience, thank you. A lot of leaders have said they learned more from their staff than the leader could have ever taught, but for me this is especially true.  Exceptionally brilliant technicians challenged me at every turn, with thoughtful questions and innovative ways to do things.

One particular trait I found in the technicians I have worked with, is the desire to always find a better way.  Part of that comes from each of our own desires to make life a little easier, but, more often than not, these technicians were seeking to provide a better experience for our clients.  I know that the nursing and physician staffs would agree that the pharmacy technicians have made the difference in the treatment of our patients.  They have been attentive and helpful; even when they didn’t necessarily want to be making that IV in the middle of the night.  The knowledge and skill sets of these technicians has rivaled many pharmacists, and the technicians’ ability to apply it daily saved lives and made people healthier.

There have been some bumps on the road, but the pharmacy team stood strong.  I have always admired my pharmacy technicians’ resolve when things went wrong.  Whenever the going got tough, the team would band together and cover extra hours, or work harder to get the job done.

Working pharmacy is a difficult job.  You hear a lot about what’s going wrong, but don’t get many compliments when things are going right.  I can tell you over the course of my career we have filled 10’s of thousands and probably 100’s of thousands of prescriptions together.  The number of compliments rarely outweighed the number of complaints, but take that number into account when considering the undertaking.  Each  technician should be proud of the work accomplished and the accuracy, efficiency, and attitude with which he or she accomplished it.

Many of these outstanding individuals have gone on to other tracks in life.  Civilian careers, entrepreneurship, or schooling.  To those technicians, thank you for serving.  You have done a great service for your country, and the Navy is better for your service.  For those who are still with the Navy, continue to do great things and show the world how great you are.

You, pharmacy technicians, have made me a better leader and I’m thankful for what you do.  Keep up the great work in whatever you do. I can’t wait to work with you again!

alright we need to talk about this time travel thing

I spent some significant time the other day, talking with my wife about the impacts of time travel.  I’m not sure how the conversation started anymore, (Isn’t that how most great conversations start?) but we ended up discussing the impact of changing history, and how it would affect the future.  Luckily, she is married to a trained theoretical physicist, with advanced degrees in time theory.  (Sidebar: I took physics I and II in college.)

To be clear, this is only my opinion, but after considering it thoroughly, I’m convinced that I may have developed a new theory on time travel that will soon be galvanized in text books.  Given the impact of this discovered theory, it was clear that I must immediately construct a half-cocked blog post that may be read by dozens of people.  (I’m assuming that Science magazine will just plagiarize it from my blog for their next edition.)  My intent to document this revolutionary idea in the annals of history with a dedicated blog post was backed by the steadfast support of my wife. “You’re not going to write about this for your blog, are you?”

With that cleared up, here’s my earth-shattering hypothesis in one statement: it’s not the magnitude of the change you make; it’s how long ago you made it.  Did that just blow your mind?  In advanced physics, we’d write that as mind = blown.  I know that the more scientific among you will require a scientific proof.  I could provide that to you, but instead here are some colorful examples.

First off, for this to be at all possible, we have to accept that time travel into the past is possible.  Now, there are a number of things in physics which say this might not be possible.  I think that if we can believe that Arnold Schwarzenegger can travel through time as three different robots, with three different personalities, and then later actually in real life become governor, then time travel is the most reasonable part of that scenario.  So, we’re assuming a person can travel back in time.  Point proven.

We also must assume that time is linear, for this example.  In other words, if you changed something in the past, then it could impact things in the future.  There are people who believe that changing the past will create a separate parallel universe, which will exist along side the universe that existed before the person went back in time.  These people are wrong.

So, now that we’ve got the ground rules established, here are the two scenarios that prove my theory:

1.  You go back 25 years, and invest in Microsoft. (Is that far enough back that they’re still relevant? (Don’t laugh, Apple people – you’re next.))  You make a reasonable investment that would today make you quite wealthy.  Unfortunately, by that action you’ve taken the stock off the market, and, therefore, prohibited someone else from buying it.  So now the person that would have been rich, will not be rich.  Instead they will end up working for living, which means that your Dad couldn’t get the job that person occupied, which means that he couldn’t buy your Mom an engagement ring, which means they didn’t get married, which means you weren’t born.  You see the large amount of effects there?

2. Now imagine if you went back to yesterday, and made a massive investment in a small cap stock that went up 20% miraculously, overnight. That would be a much large impact than your modest investment of 25 years ago, but the outcome would be the same.  A lot of money would be yours today.  What didn’t happen was the time to allow 2nd and 3rd order effects to occur.  Sure, you can assume you have somehow changed the future, but that future hasn’t happened yet, so who cares.   Unless you’re one of those people that believes that the past, the present, and the future all exists simultaneously.  Of course those people are wrong.

So with that, I think I’ve conclusively proven that it’s not the magnitude of the change that you make; it’s how long ago you made it.  I’ll gladly accept my Nobel prize at the committee’s earliest convenience.

P.S.  Anyone with a movie example that can prove my theory wrong gets an honorable mention in my blog.

P.P.S Don’t even bring Back To The Future into this.

P.P.P.S Especially Back to the Future 3.  That movie was terrible.

P.P.P.P.S.  This is the most fun I’ve had writing a blog in a while.

why ebola scares me (hint: it’s not why you think)

It’s not the ridiculously high mortality rate of Ebola that scares me.  It’s not the fact that health care workers are contracting it simply because they’re doing their jobs.  It’s not even the extremely long latency period before symptoms develop.  No, it’s something much more benign, but critically important.

The media has been doing an “exceptional” job of covering the Ebola “crisis” in America.  (I put those two words in there as sarcasm.)  The media has been doing a great job of scaring the public with Ebola, and it’s not a crisis as they have defined it.  There is a public health crisis here on two fronts, but not as reported.  First, the people in Liberia and on other African fronts are truly in a crisis.  Their substandard public health system and the lack of a pre-planned world response to this type of outbreak have set them substantially behind the curve for being able to contain the disease.  The number of deaths and suffering are unacceptable from a human perspective.  Additionally, the lack of public understanding on this issue will lead to second and third order effects in this area.  For example, there is already evidence that food prices are escalating, due to many of the key routes providing medical and humanitarian supplies being cut off.  That is a crisis.

The second crisis is here in America.  We are missing a prime opportunity to prepare for a real health crisis.  (Side bar: Get your flu shot.  More people will die this year of flu in America than Ebola.  I’ll take bets.)  While the American public is being bombarded with images of men in white bio-hazard suits and talk of isolation chambers, we are missing the chance to educate the public on measures that will help in a legitimate pandemic.  The transmission of Ebola is extremely limited (as far as infectious diseases go).  While we have seen diseases with limited transmission have huge impacts before, they are nothing compared to impacts that could strike us in a situation such as the 1918 flu.  Otherwise known as the Spanish Flu, this pandemic wiped out an estimated 8-10% of the young adult population.  For perspective, WHO says the death toll for Ebola today is about 4,000 (an undoubtedly low estimate,given that so much of the affected population is hiding their disease).  The devastation in 1918 was up to 100 million dead.

So what’s the difference between the 1918 influenza and Ebola today?  Most importantly: transmission.  1918 influenza was absurdly communicable (transfer from one person to another.)  Transmission of Ebola today only occurs with contact of bodily fluids.  It is not airborne like the 1918 flu.

Here’s why I’m worried about the the crisis in America.  We’re not using this limited transmission disease to emphasize precautions and hone our response in preparation of a larger pandemic.  Hand washing and isolation techniques are the fundamentals we should be teaching.  While social isolation is overkill for Ebola (handwashing is always important), this is an opportunity to educate the public on a plan for a large-scale highly-communicable pandemic.   We should be teaching our steps for addressing this type of situation.  We’re not closing the borders for Ebola (right call by the CDC), but what situation would need to occur for us to consider that step?  We’re not shutting down schools in Dallas (the #1 impact we can have on preventing highly-communicable disease spread), again this is not something we should do for Ebola.  We should, however, be communicating to the public when we would close them in a pandemic.  I assume that medical facilities are testing their own response plans, but that’s probably something to be emphasized as well.

I understand the public’s desensitization to these alerts.  We’ve had swine flu, bird flu, and any number of other pandemic threats in recent past.  Unfortunately, it’s just a statistical likelihood that we will have another large scale pandemic.  If anything, these previous alerts have shown us how ill prepared we are for a larger outbreak.  The CDC and federal government should use this opportunity to test their communication techniques, and improve their response strategies with the general public.

If you’re interested in reading up on public health preparedness, I suggest The Great Influenza by John M Barry as a fantastic read.

making a sweet rock wall for your garage

For those who don’t know, I’m a huge fan of rock climbing.  I’ve been climbing since I was about 10, and have climbed all over the world.  I really enjoy it as a way to focus and relieve stress.  Probably the thing that’s most appealing to me is that there are no excuses on the rock: you can either climb it or you can’t.

Now, none of this means that I’m a good rock climber.  I’ve climbed some fun stuff, but nothing particularly earth-shattering for grade.  I’m by no means an expert, in that probably the most difficult I can climb is 5.10.  For those who are unfamiliar with rock climbing, vertical climbing difficulty is measuring on an interval scale.  It’s rather subjective, but generally, experienced climbers can consistently rate how difficult a climb is.  It’s hard for one to understand how it scales, but if you want to know more you can check out the wikipedia entry.

Despite my lack of extreme talent in climbing, I am good at teaching and know the safety of rock climbing well.  Since it has been such a passion for me, I want to help my kids enjoy this hobby as well.  They’re all quite excited about it whenever we go out on the rocks, and are actually pretty decent climbers.  They have a problem with the heights, but their mechanics are pretty good.  My daughter can almost certainly outclimb me, and my oldest son has very good technical ability.

To further encourage their interest, I decided it would be fun to build an indoor climbing wall.  I’m not going to step-by-step it here with all of the technical details, but I’ll provide some basic guidance, in case others want to try it.  If you’re looking for more advice, please let me know and I’ll be happy to help.

IMAG0070

First thing you need is a clear space.  It’s hard to get an idea of scale in this picture, but it is about 10 feet between the saw horses on the wall and the corner.  Floor to ceiling is 12 feet.  If you don’t have a finished garage, this is a much easier project, as you can anchor your framing directly onto the wall studs and ceiling joists.

IMAG0076

Here’s the wall framed out.  I anchored a 2×8 to the wall and ceiling, and used joist hangers to support the 2×6 frame.  Took a considerable amount of work, but the completed project is rock solid.  I tried to push this off the wall and couldn’t.  That’s good, because it hangs 3/4 inch sheets of plywood off of it, which aren’t light.  Also it’s going to be holding people, so I wanted to make sure it couldn’t come down.

IMAG0099

I am not using a rope and harness system, so my wife and I made this crash pad.  We used 5 foot width fabric and made a 5′ x 10′ x 1′ pillow case.  We then bought foam scraps online.  Below is the photo of what the foam comes shipped like.  On the right is a package that hasn’t been opened.  The pile is what happens after you open the package.

IMAG0097

After the pillow was done, I drilled, anchored, and hung the plywood.  This is a painful process, as you end up drilling a lot of holes and spacing them is tedious.  Once is done, though, it’s a simple process of bolting your holds on, and you’re ready to climb.  Here’s the first complete assent.

IMAG0175

The kids love it that, once you complete a new route, you get to give it a name.  The first route on the wall was “Hard Fall.”  I rated it at 5.7.

how Ari Fleischer attracted 25,000 new twitter followers in 1 day

Ari Fleischer. You’ve probably heard of him, but can’t remember where.  He was the White House press secretary under Bush 2 from 2001 to 2003.  A short stint to be sure, but I can only imagine the pressure of that job.  Most notably he was the press secretary for President Bush during the terrorist attacks committed on September 11, 2001.

This year on the 13th anniversary of the attacks, Ari took to twitter to give us an epic piece of history.  In a full day of play-by-play, he took us behind the scenes of the president’s staff on 9/11.  It was truly history, and if you haven’t seen it yet, you can check out the string here.   What was also remarkable was that he increased is exposure on twitter by over 25,000 followers (that was just the 10 hours I was paying attention.)  Reading the content, it was easy to see why he increased so substantially, but I think there are some fundamentals here if you want to increase your own readership.

First, what he said was timely.  Everyone was thinking about September 11th, so it was a topic people were interested in looking at.  More than that, he gave real time updates, which corresponded to the day.  Almost like live-tweeting an event that happened 13 years ago.

Second, he offered a unique point of view.  This was a look at the day I hadn’t seen before and was something I wanted to incorporate into my understanding of that day.

Third, he offered regular, original content.  I used to think there was nothing original on the internet. (Sidebar: How close are we to a point where every combination of words has been expressed somewhere?  Could be an interesting theoretical math problem.  How many combinations of words are there?  Given the amount of unique content published daily, at what point would all word combinations be exhausted?)

Fourth, he made it suspenseful. The readers were always waiting for the next post to hit their timeline.  I followed the account closely throughout the day, and was amazed how many instantaneous favorites and re-tweets he had.  People were watching for his content.

Fifth, he didn’t overwhelm the readers with too much content.  New followers could easily go back and catch up on what he had already said.  You can be sure he had tons of thoughts and editorials he wanted to add in, but he was good about keeping it to facts, and that allowed readers to stay engaged.

In case you haven’t read my blog before, there are two things that I really like: lists and applications.  The list is now finished, so it’s time for the application.  Very few of us can share the inside experiences of the most powerful person on the planet, but we all have our own point of view.

Additionally, we all have a topic that is timely.  Maybe you’re a techy and you want to write about Apple’s new line up.  Maybe you are in medicine and would like to write about costs of care, or how little patient contact time you get.  Regardless of the subject, we all have things that people will want to engage on.

I know that not everyone is seeking to rack up thousands of twitter followers, but I believe we all get some enjoyment out of engaging with others on topics that are important to us.  If that’s you, give it a try.  Take the subject matter expert (SME) role on something you care about.  You’ll probably be surprised at the engagement you get.

The Overwhelming To-Do List

Sunday is usually an overwhelming day for me. I have lots of stuff I want to get done, and zero motivation to do it. I can typically write it off as a day of rest, and, now that NFL is on, spend the day in front of the TV. Today, however, I felt an overwhelming anxiety to get a lot of stuff done. One of those things was to write a new blog post. I have a few topics in the queue, but felt it appropriate to put my to-do list on figurative paper and show you how I (ideally) manage it.

This isn’t some amazing new technique for managing one’s to-do list, so don’t think I’ve got some magical answer. This was a method I learned a long time ago. In fact I want to say I learned it from Seven Habits of Highly Effective People, but I could be wrong.  Regardless, I find it helpful to alleviate stress of getting things done.

Step One: List everything I want to get done. This is the mental expulsion of everything I feel I need to get done.  No particular order here, just getting things down.

-Mow the lawn

-Clean the house

-Finish my secret project (more on this later)

-Clean the garage from my project

-Study for my BCPS exam

-Write something for my blog

-Call my parents

-Watch church (my church is being built, so I watch online in the mean time)

-Play Minecraft on Xbox with the kids

-Shower (yes I have to write this down on a Sunday)

-Read a book

-Watch NFL

-Take stuff to Goodwill

-Figure out a sewing room for my wife

-Find missing LEGO parts for the set wife and son are building

I have more, but I’ll stop there for purposes of the blog, and your sanity.

Step Two: Sort them by priority

At this point, I need to put them in order.  I use the three I’s for priority: Itinerary (do they have to be done today?).  Importance (what do they mean to me?). Impact (what do they mean to others?).  Here’s the listed sorted and numbered:

  1. Watch Church
  2. Call my Parents (freakishly, the phone rang as I typed this to the list and it was my parents, so I can cross this out)
  3. Clean the garage (I want my wife to be able to park the van inside again)
  4. Play Minecraft with the kids
  5. Write a blog post
  6. Mow the lawn

I’m stopping with priority ranking there.

Step Three: Ignore everything not in the top 5

I numbered to 6 because #2 accomplished itself and #6 might not happen because it’s been raining.  I figured with these two taken care of, the remaining four can be accomplished.  I didn’t prioritize the remaining because they’re bonus items.  If I get them done great; if not, then that’s fine too.  They aren’t critically important at this point, and, therefore, I don’t have to do them.  Tomorrow, I’ll rewrite the list and those items might still be on it.  If they’re more important tomorrow, then they’ll move up the list.  If they’re not more important, then I shouldn’t feel guilty for not doing them.

Step Four: Accomplish the top 5

Logical right?  “Do first things first,” is the saying.

Step Five: Do something I want to do

I thought about putting step 6 in this spot.  The efficient thing is to do step six before I do step five, and you can change it if you want.  The reason I put “Do something I want to do” here is because having fun is important to one’s mental health.  My life can’t just be a checklist of necessary tasks.   Life is supposed to be enjoyed.  There’s plenty of time to have fun in life.  I’m scheduling it in my life after my top 5, so I remember it’s always important.

Step Six: Plan for the future

This doesn’t have to be complicated, and can be a lot of fun.  I treat this like my dreaming time.  It can be as simple as planning out a vacation, or next weekend’s activities.  It can be as complicated as mapping out a process for work.  This is important time to develop things that aren’t urgent.  Ideally, you’ll spend more time here than you do in your top 5.   Top 5 is stuff you have to do.  This time is for things that aren’t urgent.

Application

It seems like I should have seven steps (it’s my favorite number), but I only have six.  That’s going to have to work for now.  I’m applying this to a Sunday, but I try to use it most days.  I’m always working to apply it more efficiently.  On work days, I use it in duplicity.  I have a six steps for work, and a six steps for not work.  I find this really helpful for getting things accomplished in the day, particularly at the end of the day when you don’t want to feel guilty about leaving work on time.

I encourage you to try the same steps in your day to day life.  I guarantee as you apply this you’ll be more productive, and you’ll relieve yourself of guilt from not getting things done.

GOOD LUCK!

History Unfolded Today on Twitter

Today, an amazing thing happened on twitter.  Ari Fleischer, who was white house press secretary on September 11, 2001, took to twitter to describe the events of the day.

Start at the bottom to follow chronologically.

— Ari Fleischer (@AriFleischer) September 11, 2014

why i’m working on my brand (you should too)

I read a blog post on LinkedIn that said people should dedicate 8 minutes of every day to developing their personal brand.  At first I wasn’t sure what that even meant.  I would let you read the post, if I could find the link, but their definition seemed somewhat incomplete to me.  So I’ve decided to share my perspective on what “personal brand” means.

What it’s not 

A lot of the article I read focused on the career aspect of a personal brand:  what a person is, professionally.  Their goals and aspirations, along with their skills and talents.  This is part of a brand, but it is not the only thing.  A brand is also not just the part of a person that is “on the market” when it’s time for a new job.

What it can be

I want my brand to represent me as a person.  Not only me professionally, but ethically and socially as well, because these are bigger parts of me than just my résumé.  If I use my brand to remind me of who I want to be as a person, I can use it to guide all kinds of decisions.  I can use it to make family choices, work choices, social choices, etc., etc.  A personal brand can keep me on track and focused on a mission.

How do I get there

I think it starts with a brand statement: 4 sentences that really summarize who I want to be.  It has to be concrete enough that I can rely on it when I don’t have the obvious answer to the hard problems in life.    With that in mind here’s the first crack:

“I will use the skills and knowledge I’m gifted with to improve the lives of others, built on the ethics, truths, and principles I have been entrusted to uphold.  I will continuously work towards a greater understanding of all things.  I will accept ideas and opinions other than my own and embrace diversity to improve myself.  I will always help others to achieve these same goals.”

Is it perfect?  Probably not, but it can evolve over time, because my place in this world will change over time.  I added the words “I will” to each statement at the last minute.  Originally they all started with “to” and I thought it sounded a little Star Trek‘ish.  “To boldly go where no man has gone before”.  Also, I think “I will” is a more active statement.  It commits me to accomplishing this.

What am I doing to “sell” my brand

My brand will be built on what others understand about me.  This blog will be part of that, so will my other social media outlets.  Most importantly, my brand will be built on living out my brand statement in a day to day life.  Those who come to know me will understand my brand by watching how I act consistently.

How you can do the same

What’s your brand statement?  Who do you want to be?  Beyond a résumé, and beyond a social media profile, is your brand built on how you act on a daily basis?

Now to get this put this statement put on some sort of motivational poster. 🙂